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Privacy Policy

Octave Audio Privacy Policy

Octave IP Limited, known as Octave Audio (‘We’, ‘Us’, ‘Our’), is a joint venture between publishers News UK’s Wireless & Bauer Media (the ‘Publishers’) that provides personalised audio advertising to their users across digital streams for radio and podcasts. 

We are a Digital Audio Sales & Tech company, offering targeted Digital Audio advertising across major Audio brands in the UK including talkSPORT, KISS, Absolute Radio, Virgin Radio, Magic Radio, Hits and Greatest Hits Radio. 

This Privacy Policy describes how Octave Audio processes your personal data when you use this website, complete online contact forms or engage with us in relation to our products and services. It also describes how Octave Audio processes your personal data within the Octave Audio Platform when you visit the Publishers’ websites or apps and consent to Octave Audio receiving your personal data through the Publishers’ consent management platforms. Information on how to opt out of the Octave Platform can also be found in our Cookie FAQ.  

We are the controller of your personal data for the purpose of the Data Protection Act 2018 and the UK General Data Protection Regulation. 

You can contact us by email at if you have any questions related to this Privacy Policy.

This Privacy Policy was last updated in September 2021. We may update this Privacy Policy from time to time. Any changes we may make to our Privacy Policy in the future will be posted on this page and we may notify you of any important changes by email.

What this Privacy Policy covers

This Privacy Policy sets out:

  • the nature of the personal data that we collect about you;
  • how and why we collect and use your personal data;
  • how long we keep your personal data for;
  • why and with whom we will share your personal data;
  • the legal bases we have for using your personal data;
  • the effect of refusing to provide the personal data requested;
  • the different rights you have in respect of your personal data; and
  • how you can contact us.

The types of personal information we collect 

Information we may collect from you directly from our website or otherwise may include contact details, marketing preferences, biographical information and any additional information about yourself that you may choose to provide us directly.

We may also collect information from your device automatically when you visit our website, such as your IP address, operating system and browser.

When you provide consent via the Publishers’ properties, Octave Audio collects information about you from the Publishers’ websites and apps. This information includes contact details, biographical details (such as gender and age), engagement information, declared data from surveys and polls, online identifiers (such as IP address), geo-location information, behavioural data (also known as clickstream data) and inferences such as audience segments based on engagement data. It also includes technical information such as information about the device you use to interact with the Publishers (including unique device identifier, hardware model, operating system and version, mobile network information and the type of browser and operating system you use), and information from your visits to the Publishers’ properties (including access times, pages viewed, URLs clicked on and the page(s) you visited before navigating to Publisher properties).

How we collect your personal information 

We collect information about you when you provide it to us; for example, when you fill out our online forms, call or enquire about our products and services, or do business with us. We may also collect information from you in face to face meetings.

We process personal information when it is provided to us during the sales process or in our online callback form.

When you provide consent via the Publishers’ properties, we collect your personal information directly from your browser or device when you browse the Publishers’ website or apps. 

In addition, we may receive information about you from advertisers, agencies and third party data partners who help us to match you across sites or learn about your likes and dislikes so that the personalised audio advertising you receive is more tailored to you. 

How we use your personal data

We use your personal information to provide you with the products and services you have asked for, respond to requests for information, to manage our relationship with you, to provide you with marketing, and to understand who visits our website. 

When you provide consent via the Publishers’ properties, we use your personal information for the following purposes:

  • To enable advertisers to serve adverts relevant to you, and enable the Publishers to sell advertising space on their sites. When you visit the Publishers’ properties, we provide the data we collect about you from their properties to companies that may want to serve adverts relevant to you. We allocate you a unique ID on our database, and match and/or combine this with the databases of our trusted partners (such as the Publishers, advertisers and other third party suppliers that we work with in order to gain audience insights and create a more rounded view of your lifestyle, demographic, likes and dislikes. We may also associate your unique ID with one or more advertising segments or groups by making assumptions about your interests and preferences based on the way you interact with the Publishers, advertisers and other third parties and based on the information we obtain about you.  Providers of data management platform services help us to carry out these activities.
  • To operate our business, including for internal purposes such as auditing, data analysis and research to help us deliver and improve our technologies, processes and services. It also includes processing to detect fraud and illegitimate activity and to comply with applicable laws and regulations. 

Who we share your information with

We share certain elements of your personal information with the Publishers, advertisers or other third party data partners or suppliers including data management platform providers and advertising technology vendors such as Nielsen, Permutive and AdsWizz. 

Your personal information will be disclosed where we are obliged by law to do so. We may also disclose your information where we are allowed to by law to protect or enforce our rights or the rights of others and for the prevention and detection of crime, such as fraud. Your information may also be disclosed to our processors, such as our customer database provider. 

If we sell all or part of our business, customer information may be one of the transferred business assets. If this happens, your information will be disclosed to any successors of our business for them to use for the purposes set out in this Policy.

Octave Audio stores data on Google Cloud Platforms based in the UK and Ireland. Where our third party suppliers may have access to your personal data from countries outside of the UK or EEA, such as the US, we implement appropriate measures to ensure that your personal information remains protected, such as standard contractual clauses. If you would like further information on these safeguards, you can email us on

Legal bases for processing

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information is:

  • Because you have given your consent. For the advertising purposes described above, we will ask for your consent via the Publishers’ properties. Where we rely on your consent to process personal information, you have the right to withdraw that consent at any time. Information on how to opt out of the Octave Platform can be found in our Cookie FAQ.
  • For legitimate business purposes. We may use your information where there is a legitimate reason to do so. For example, we may use your information where it would help achieve our business objectives or to facilitate contacting you to provide you with information you have requested. Similarly we may have a legitimate interest to understand who is visiting our website and accessing our services. 
  • To comply with legal and regulatory obligations. In some cases, we may have a legal obligation to use or keep your personal information.
  • To perform a contract that we have with you or to take steps at your request prior to entering into a contract. 

Updating your information

You canupdate your personal information or tell us if it changes or is inaccurate by emailing us using the contact details below.

How we store your personal information

We will retain your personal information while it is required to provide you with the product, service or information you have requested. We will then securely remove your information from our database, unless there are other purposes for which we are required to retain your information, such as marketing suppression purposes. 

To determine the appropriate retention period, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

When you provide consent via the Publishers’ properties, your cookie data will be stored for 90 days and audience segments will be regularly refreshed for accuracy. 

Your data protection rights

Under data protection law, you have rights including:

Your right of access

You have the right to ask us for copies of your personal information.

Your right to rectification

You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure

You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing

You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing

You have the right to object to the processing of your personal information in certain circumstances. Information on how to opt out of the Octave Platform can be found in our Cookie FAQ

If you object to the processing of your personal information, or if you have provided your consent to processing and you later choose to withdraw it, we will respect that choice in accordance with our legal obligations.

This could mean that we are unable to perform the actions necessary to achieve the purposes of processing described. After you have chosen to opt out, Octave Audio may be able to continue to process your personal information to the extent required or otherwise permitted by law.

Your right to data portability

You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us using the details below, if you wish to make a request. Please include the reference ‘Data Protection Request’ when you get in touch. 

Our contact details

Octave Audio 
Address: Level 2, 236 Gray’s Inn Road, London WC1X 8HB

If you have any questions or concerns about our use of your personal information, you can contact us on the details above. If you are not satisfied with our response, you can also complain to the Information Commissioner’s Office by visiting their website: