Our challenge
Grow Gousto sign ups by targeting those most interested in food
What we did
We used our unique first-party data to target our audience segments ‘Fervent Foodies’ and ‘Wellness Gurus’
We ran a post-campaign study to analyse our success rate. This was executed via a quiz-based format
The results
+10%
Purchase intent after hearing the ad
+6%
Increased brand awareness after hearing the ad
Download the full case study