Our challenge
Get parents with children aged 5-11 who are in the market for an SUV to consider the Skoda Karoq
What we did
We created a target audience pool by combining our unique ‘Passionate Parents’ and ‘Auto Intenders’ audience segments, alongside ‘ABC1′
We measured the success of the campaign by surveying exposed and non-exposed audiences to gauge brand awareness and purchase intent
The results
+9%
Increase in awareness amongst the total sample
+14%
Lift in favourability among total sample
+8.5%
Average Increase in purchase intent amongst our audience segments
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