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Amazon Music

Amazon Music

Our challenge

To prove the uplift and performance of Amazon Music’s latest branding campaign amongst those who were familiar and unfamiliar with the brand

What we did

We used our unique first-party data to target specific audiences for the campaign. We then ran a post-campaign study to analyse our success rate

We executed the campaign programmatically via a PG deal to gain the flexibility that was key for the client in order to reach the audiences

The results


Increase in awareness of non-Amazon Music users to the brand


Increase in favourable perception of non-Amazon Music listeners to the brand


Uplift in favourable perception of combined Amazon Music users & non-Amazon Music users