Our challenge
To prove the uplift and performance of Amazon Music’s latest branding campaign amongst those who were familiar and unfamiliar with the brand
What we did
![](https://octaveip.com/app/uploads/2022/09/headphones.gif)
We used our unique first-party data to target specific audiences for the campaign. We then ran a post-campaign study to analyse our success rate
![](https://octaveip.com/app/uploads/2022/09/targeting_people.gif)
We executed the campaign programmatically via a PG deal to gain the flexibility that was key for the client in order to reach the audiences