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Our challenge

Grow Gousto sign ups by targeting those most interested in food

What we did

We used our unique first-party data to target our audience segments ‘Fervent Foodies’ and ‘Wellness Gurus’

We ran a post-campaign study to analyse our success rate. This was executed via a quiz-based format

The results


Purchase intent after hearing the ad


Increased brand awareness after hearing the ad

Download the full case study