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Our challenge

Measure the impact of the latest JPM campaign on consumer perceptions of the brand

What we did

We used our unique first-party data to target our audience segments ‘Passionate Parents’ and ‘Techie Gamers’

We ran a post-campaign study to measure 4 key metrics – awareness, favourability, recall, and consideration/intent

The results


Uplift in likely intent among Techie Gamers


Uplift in likely intent among Passionate Parents