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Our challenge

Understand if dynamically targeted ads resonated with Mustard’s target audience better than generic ads

What we did

We set up four Mustard ads so that each would be heard by the respondents. This included one generic ad and three location and age-targeted ads

Each ad had dynamically generated location and age characteristics. For instance, if a user was aged 35-44 in Birmingham the ad would say ‘a driver aged 37 in the West Midlands’

The results


Lift in awareness


Lift in favourability


Lift in purchase intent

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