Our challenge
Understand if dynamically targeted ads resonated with Mustard’s target audience better than generic ads
What we did
We set up four Mustard ads so that each would be heard by the respondents. This included one generic ad and three location and age-targeted ads
Each ad had dynamically generated location and age characteristics. For instance, if a user was aged 35-44 in Birmingham the ad would say ‘a driver aged 37 in the West Midlands’
The results
+26%
Lift in awareness
+47%
Lift in favourability
+33%
Lift in purchase intent
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