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Sainsbury’s

Sainsbury’s

Our challenge

Drive listeners to download the new Sainsbury’s Nectar App


What we did

We created an interactive audio campaign that allowed the user to immediately download the Nectar App by shaking their phone

We targeted an entertainment focussed audience to best achieve the desired result within the interactive campaign


The results

96.4%

Listen through rate

1.67%

ShakeMe interaction rate

20K+

Nectar App downloads

Download the full case study