Skip to main content



Our challenge

Get parents with children aged 5-11 who are in the market for an SUV to consider the Skoda Karoq

What we did

We created a target audience pool by combining our unique ‘Passionate Parents’ and ‘Auto Intenders’ audience segments, alongside ‘ABC1′

We measured the success of the campaign by surveying exposed and non-exposed audiences to gauge brand awareness and purchase intent

The results


Increase in awareness amongst the total sample


Lift in favourability among total sample


Average Increase in purchase intent amongst our audience segments

Download the full case study