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Skoda

Skoda

Our challenge

Get parents with children aged 5-11 who are in the market for an SUV to consider the Skoda Karoq


What we did

We created a target audience pool by combining our unique ‘Passionate Parents’ and ‘Auto Intenders’ audience segments, alongside ‘ABC1′

We measured the success of the campaign by surveying exposed and non-exposed audiences to gauge brand awareness and purchase intent


The results

+9%

Increase in awareness amongst the total sample

+14%

Lift in favourability among total sample

+8.5%

Average Increase in purchase intent amongst our audience segments

Download the full case study