Our challenge
Increase awareness of the new Iced Shaken Espresso amongst people who drink coffee
What we did
![](https://octaveip.com/app/uploads/2022/09/coffee-lovers.gif)
We created a bespoke audience segment of ‘Coffee Lovers’ using our unique first-party data pool. This comprised of registrations, subscriptions, as well as contextual and smart semantic data
![](https://octaveip.com/app/uploads/2022/09/keywords-and-tags-coffee.gif)
We made sure the audience construction was robust by using contextual tags, keywords, titles, urls and Natural Language Processing that related to coffee