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Our challenge

Increase awareness of the new Iced Shaken Espresso amongst people who drink coffee

What we did

We created a bespoke audience segment of ‘Coffee Lovers’ using our unique first-party data pool. This comprised of registrations, subscriptions, as well as contextual and smart semantic data

We made sure the audience construction was robust by using contextual tags, keywords, titles, urls and Natural Language Processing that related to coffee

The results


Listen through rate


Opportunity to hear