Our challenge
Increase favourability of Tesco Mobile against competitors
What we did
![](https://octaveip.com/app/uploads/2022/09/connected-devices.gif)
We used our Smart Contextual tool to reach audiences who are connected to competitor networks, to deliver product-specific messaging
![](https://octaveip.com/app/uploads/2022/09/Data-graph.gif)
We measured the success of the campaign by surveying exposed and non-exposed audiences to gauge brand awareness and purchase intent