Octave Awarded with TAG Brand Safety Recertification
Tuesday 19 March 2024
Octave has been recertified for the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with brand safety standards, as validated through an independent audit by ABC.
By undertaking ABC’s audit, companies demonstrate their commitment to following industry best practices in the area of brand safety. This gives brands greater confidence that their advertising will not be associated with content that could jeopardise brand reputation.
Octave’s ongoing mission is to continue to put transparency first, creating effective, addressable advertising in a safe environment. Knowing and understanding audiences is at the core of the business and leads to better relationships between advertisers and audiences.
As a TAG-approved auditor with a portfolio of over 100 brand safety clients, ABC supplies the online media industry with a trusted and robust validation service, delivering reassurance to those in the online ad trading industry.
Thomas Mckay, Head of Product & Strategy at Octave said: “We are thrilled to announce that Octave has once again achieved the TAG Brand Safety Certified Seal, which continues to cement Octave’s position as a frontrunner in innovation and shows a firm commitment to upholding standards for our clients.
As the UK digital audio industry continues to grow, the importance of engaging with and upholding industry-wide standards is key to the digital audio medium, fulfilling its vast potential.”
Simon Redlich, Chief Executive at ABC, said: “We’re delighted that Octave has completed our audit to demonstrate compliance with the TAG Brand Safety Certified guidelines. Achieving BSC certification shows they’re committed to adopting the high standards necessary to protect themselves and their customers in the important area of brand safety.”
About Octave
What happens when you throw Bauer Media and News UK in a room together? You get Octave Audio, a collaborative digital audio business with access to 63% of all online commercial radio listeners and 1.4 billion ad impressions every month*. Our podcast network consists of shows from Bauer Media and News UK and we are proud to be the exclusive UK podcast partner of US audio powerhouse Sirius XM and the Australian podcast network Nova – the only place to gain access to UK audiences listening to world-famous shows produced by SXM and Nova is through Octave. Alongside this, we build effective, addressable digital audio campaigns using high-quality data from our shared pool of media titles, podcasts and apps, as well as offering sponsorship opportunities across our biggest titles. Let’s get you heard by the right people.
Source: RAJAR Q3 2023/ Adswizz Audiomax 2023
About ABC
ABC is your independent industry-owned auditor, structured to deliver impartial and trusted assurance services. Our audit programmes underpin a range of industry standards and bespoke requirements globally.
With a wealth of experience, our teams are experts in areas such as brand safety, data privacy, ad fraud, and TV measurement. As a non-profit distributing organisation, value for money is built into our core, as we focus on delivering excellent audit services that address industry needs.
For more information please visit https://www.abc.org.uk/assurance
For press enquiries, please contact Suzy Saker at press@abc.org.uk or 01442 200788.
About the Trustworthy Accountability Group
TAG (Trustworthy Accountability Group) is the global certification program to strengthen safety and transparency in digital advertising. For nearly a decade, TAG’s seal programs have demonstrated their effectiveness in minimising fraudulent traffic, sharing threat intelligence, protecting brand safety, and increasing transparency.
TAG’s 700+ member companies include the world’s largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.