News & Views

Tom McKay explains the great benefits of using Dynamic Creative to boost the strength of campaigns

Octave audio acquires thousands of podcasts covering sport, comedy and true crime, providing brands with even greater reach

Tom McKay shares innovate solutions to strengthen Digital Audio Campaigns, with one of these solutions being our Smart Contextual suite, launched in early 2022.

Alexander Simpsons addresses the current state of the programmatic market place and how good buying and planning with trusted inventory sources will keep the ecosystem safe.

Octave Audio announces new neuro research in partnership with Say It Now and Xaxis

We’ve been super busy over the last few weeks presenting our Data Realness sessions to our agency friends.  These sessions have been a chance to showcase the Octave brand and talk about what makes us unique read more

83% of active, Smart Speaker listeners interacted positively with Octave Audio and Say It Now voice-activated charity ads.  Backed by Innovate UK, Say It Now and Octave Audio joined forces with a series of charitable partners to make it easier for people to make charity donations via Alexa, the smart speaker device.  The campaign effectively targeted a record number of radio listeners, working with three charitable partners: NSPCC, Crisis UK and Macmillan. The campaigns ran between August and November 2021. Read more