Octave Audio announces new neuro research in partnership with Say It Now and Xaxis.
Today we announce our neuro research in partnership with Say It Now and Xaxis. The findings highlight the powerful potential of interactive smart speaker ads, increasing electrical activity in the brain and strengthening brand awareness. Key findings:- Branded smart speaker ads trigger a 25% increase in overall brain activity when compared to branding in standard audio ads
- Engaging in a conversation with an ad via a voice assistant makes branding moments 11% more memorable
- Voicing a brand’s name back to a smart speaker generates a 30% uplift in overall levels of brain response compared to a standard audio ad
- Interactive ads evoke 2.3x more left-brain memory peaks in comparison to standard audio ads