Our challenge
Direct listeners to the AA website to sign up to their latest offering
What we did
![](https://octaveip.com/app/uploads/2022/09/Auto-Intenders.gif)
We used our unique first-party data to target our audience segment ‘Auto Intenders’
![](https://octaveip.com/app/uploads/2022/09/targeting_people.gif)
We targeted a generic demographic of age 18-44 to widen the reach of the campaign