Our challenge
Raise awareness of how Co-op supports local communities, in-turn increasing brand preference
What we did
![](https://octaveip.com/app/uploads/2022/09/Fervent_Foodie_animation.gif)
We used our unique first-party data to target our audience segment ‘Fervent Foodies’
![](https://octaveip.com/app/uploads/2022/09/Data-graph.gif)
We ran a post-campaign study to analyse our success rate against the client objectives