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Our challenge

Use new channels to promote the start-up peanut butter brand and grow their email customer base

What we did

We partnered with VOZLAB and created a unique voice experience competition for a years supply of peanut butter, with entry via smart speakers

We utilised the targeting capability within digital audio advertising and targeted listeners using smart speakers only, during breakfast time

The results


Of exposed listeners remembered at least one brand message


Of all users that activated agreed to receive marketing messages


Uplift in purchase intent