83% of active, Smart Speaker listeners interacted positively with Octave Audio and Say It Now voice-activated charity adsBacked by Innovate UK, Say It Now and Octave Audio joined forces with a series of charitable partners to make it easier for people to make charity donations via Alexa, the smart speaker device.
The campaign effectively targeted a record number of radio listeners, working with three charitable partners: NSPCC, Crisis UK and Macmillan. The campaigns ran between August and November 2021.
When measured against objectives, the charitable campaigns were a significant success, with many audiences engaging and showing positive intent, i.e. interacting with the content to learn more, play a game or access any other content.
Results showed that when listeners engaged with the Actionable Audio Advert on smart speakers, the results were overwhelmingly positive. They enabled the charity campaigns to effectively raise awareness of their cause and drive immediate donations.
Octave and Say it Now have released a Whitepaper, with a guest contribution from Veritonic, explaining findings from these exciting campaigns.