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• Octave launches Smart Contextual Telecoms Suite

  Smart-Contextual-TelecomsDownload

• Octave Awarded with TAG Brand Safety Recertification

  

  Octave has been recertified for the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with brand safety standards, as validated through an independent audit by ABC.

  By undertaking ABC’s audit, companies demonstrate their commitment to following industry best practices in the area of brand safety. This gives brands greater confidence that their advertising will not be associated with content that could jeopardise brand reputation.

  Octave’s ongoing mission is to continue to put transparency first, creating effective, addressable advertising in a safe environment. Knowing and understanding audiences is at the core of the business and leads to better relationships between advertisers and audiences.

  As a TAG-approved auditor with a portfolio of over 100 brand safety clients, ABC supplies the online media industry with a trusted and robust validation service, delivering reassurance to those in the online ad trading industry.

  Thomas Mckay, Head of Product & Strategy at Octave said: “We are thrilled to announce that Octave has once again achieved the TAG Brand Safety Certified Seal, which continues to cement Octave’s position as a frontrunner in innovation and shows a firm commitment to upholding standards for our clients.

  As the UK digital audio industry continues to grow, the importance of engaging with and upholding industry-wide standards is key to the digital audio medium, fulfilling its vast potential.”

  Simon Redlich, Chief Executive at ABC, said: “We’re delighted that Octave has completed our audit to demonstrate compliance with the TAG Brand Safety Certified guidelines. Achieving BSC certification shows they’re committed to adopting the high standards necessary to protect themselves and their customers in the important area of brand safety.”

  About Octave 

  What happens when you throw Bauer Media and News UK in a room together? You get Octave Audio, a collaborative digital audio business with access to 63% of all online commercial radio listeners and 1.4 billion ad impressions every month*. Our podcast network consists of shows from Bauer Media and News UK and we are proud to be the exclusive UK podcast partner of US audio powerhouse Sirius XM and the Australian podcast network Nova – the only place to gain access to UK audiences listening to world-famous shows produced by SXM and Nova is through Octave. Alongside this, we build effective, addressable digital audio campaigns using high-quality data from our shared pool of media titles, podcasts and apps, as well as offering sponsorship opportunities across our biggest titles. Let’s get you heard by the right people.

  Source: RAJAR Q3  2023/ Adswizz Audiomax 2023

  About ABC

  ABC is your independent industry-owned auditor, structured to deliver impartial and trusted assurance services. Our audit programmes underpin a range of industry standards and bespoke requirements globally.

  With a wealth of experience, our teams are experts in areas such as brand safety, data privacy, ad fraud, and TV measurement. As a non-profit distributing organisation, value for money is built into our core, as we focus on delivering excellent audit services that address industry needs.

  For more information please visit https://www.abc.org.uk/assurance

  For press enquiries, please contact Suzy Saker at press@abc.org.uk or 01442 200788.

  About the Trustworthy Accountability Group

  TAG (Trustworthy Accountability Group) is the global certification program to strengthen safety and transparency in digital advertising. For nearly a decade, TAG’s seal programs have demonstrated their effectiveness in minimising fraudulent traffic, sharing threat intelligence, protecting brand safety, and increasing transparency.

  TAG’s 700+ member companies include the world’s largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.

• Octave takes centre stage the IAB Podcast Upfronts

  Back for a fifth consecutive year, the Podcast Upfronts really brought it home and we were thrilled to be part of the event at The Steel Yard for an exploration into the magic of podcasting.

  In our sessions we uncovered some big announcements, with Octave now being the exclusive UK partner for US and Australian podcast giants: SiriusXM, Stitcher, Pandora, NBC and Nova, bringing in 500 new shows to our network. 

  Our Podcast Lead Matt Rouse kicked it off sharing the news that Octave can offer host read sponsorships and branded content solutions across our most popular shows – like Pod Save The UK.

  Nadia Holmes, our Head of Business development went on to set the stage, recognising the potential podcasting holds for advertisers. “50% of podcast listeners trust advertising more if it’s been endorsed by the host”.

  The Octave team delve into some of our top shows such as “i Weigh” with Jameela Jamil. Her show started life as a Twitter thread and quickly became a safe space for conversations around social justice and mental health. However, we went straight to the source to share what the show is all about.

  Moving into our panel session with Podcasters Coco Khan, Host, of Pod Save the UK, Chris Hewitt, Host of The Empire Film Pod and Octave’s Podcast Lead Matthew Rouse, explored ‘The Age of the Podfluencer’. These are different from your standard influencers who dominate your TikTok or Gram feeds.

  

  

  

  Matt Rouse shared that “This kind of influencer has direct access to your eardrums and the unique ability to connect with you on a deeper level”. Supporting this he went on to say “Research has shown that nearly two thirds of audiences pay full attention to podcasts”

  Coming from the world of print media, Coco Khan, prioritised speaking with authority. But the media landscape has shifted, and the traditional forms of news don’t hold the same appeal for younger generations, who’ve grown up with social media, influencers and podfluencers. “We’re in an age of authenticity”, she said. Increasingly, audiences want their news presented in an accessible way, with a human face and where appropriate, with a touch of humour. Successful podfluencers fully embrace this.

  Similar to Coco, Chris shared the difference in his approach since moving from print to podcasting saying that “on the printed page you try to inject some personality but when you are on a podcast it absolutely allows your personality to blossom and so you are talking right in to someone’s ear”.

  The Panel finished off discussing the opportunities around live audiences, Chris went on to say “you can really feel the love and the warmth from the listeners” with Coco sharing this is something “that is on the menu for Pod Save the UK”

  and don’t forget Octave is the only place where brands and advertisers can access the UK listeners of shows like I Weigh and Pod Save The UK, get in touch with our podcast team to activate your campaigns in shows hosted by world-class podcasting talent.

  Want to watch the session in full? Check out the video below:

• Octave pens exclusive podcast ad deal with SiriusXM’s AdsWizz

  Octave IP, News UK and Bauer Media’s joint connected audio advertising venture, has entered into a partnership with digital audio ad tech platform AdsWizz. The deal will make Octave the exclusive sales representative for advertising on select podcasts owned and operated by SiriusXM and Stitcher Media.

  Octave will sell exclusive inventory across more than 500 shows on the SiriusXM podcast network in the UK, including Pod Save the UK with Nish Kumar, Crime Junkie, Oprah’s Super Soul Sunday, I Weigh with Jameela Jamil, and Conan O’Brien Needs A Friend, to name a few.

  “This deal gives us the ability to offer our clients high quality UK podcast audiences at scale with the same level of effective targeting, brand safety and trust that they have come to expect from our radio heritage. AdsWizz and SiriusXM represent some of the world’s largest podcasts with a massive UK audience and with this collaboration we can exclusively offer brands a range of rich integrations from spot ads through to host reads,” said Nadia Holmes, Head of Business Development at Octave.

  “With our existing podcast audiences, we can now offer brands more than 150 million impressions every month. Podcast advertising offers brands the ability to reach consumers at their most engaged and in a trusted environment, making it an obvious addition to our audio portfolio.”

  The agreement is an extension of Octave’s existing partnership with AdsWizz, which sees Octave leverage AdsWizz’s audio ad tech and targeting capabilities to sell its audio network in the UK.

  “We’re thrilled to work with Octave to offer advertisers in the UK access to our premium podcast lineup. Between the depth of content in the SiriusXM Podcast Network, AdsWizz’s innovative technology, and Octave’s strong reach in the market, buyers can now reach a highly engaged audience of podcast listeners in the UK,” said Alex Ryan, Associate Director, Marketplace Partnerships at AdsWizz.

• The Podcast Show 2023: The Octave Run Down 

  The highly anticipated Podcast Show wrapped up at The Business Design Centre in London last month. The Octave team had an action-packed agenda across the event.

  ‘Proving the Power of the Podfluencer.’

  There’s a new kind of influencer in town: One that has direct access to your eardrums and the ability to connect with you on a deeper level… Podcasts have the power to create meaningful relationships between brands and consumers and we believe the hype. Octave’s Podcast Lead Matt Rouse and Head of Product & Strategy, Tom McKay hosted a networking breakfast in the Podhouse discussing just that. 

  In the session, Matt mentioned that we know from the boom in the market that podcast talent really matters and we’re rapidly moving into the age of podfluencers, which are different from your standard influencers who dominate your TikTok or Gram feeds

  
  Research states that credible personalities who have a dedicated audience can deliver brand messages in their own voice. As nearly two-thirds (64%) of audiences pay full attention to podcasts (compared to 49% for music streaming and 44% for radio), this helps drive a deeper connection with the listener as well as better recall for brands. 

  

  

  

  ‘How Is The Digital Revolution Impacting Audio Advertising?’

  Bauer Media’s Chief Content and Music Officer Ben Cooper chaired a panel with Octave’s Nadia Holmes, mSix&Partners’ Investment Business Director Demi Abiola and Head of Business and St Luke’s’ Chief Creative Officer Al Young at The Podcast Show; all of which agreed that brands are not currently utilising the full potential of audio advertising.

  With digital transformation supercharging the industry, Demi mentioned how fragmentation is allowing more choices than ever for advertisers to choose from; ranging from spot advertising, podcast reads and contextual targeting. Nadia elaborated on digital audio’s granular targeting, providing examples of how advertisers can use data to target audiences via platform, phone model, broadband provider and even based on local weather.

  

  

  

  ‘Evolution of Podcasting’

  What is the history of podcasting and where is it heading?  Nadia Holmes and Tom Mckay joined the IAB alongside IAB members Goodstuff, Say It Now and Triton Digital to delve into the podcast landscape.

  Podcasts are everywhere in 2023 and they’re not going away any time soon. The global audience for podcasts is expected to nearly double from 275 million in 2019 to over 500 million by 2024. Nadia explored the history behind podcasts from the early 2000s to how the medium has grown today. There was further recognition that the depth and breadth of podcast content has attracted high-profile celebrities, as well as resulting in the emergence of new formats such as serialised fiction and investigative journalism podcasts. 

  So where is it heading? Tom Mckay showcased the possibilities of podcasting with AI and synthetic voice, with the potential of a 100% synthetic podcast host in the future if the technology continues on its trajectory.

  

  

  ‘What Brands And Agencies Need To Know To Harness The Audio Revolution

  Global podcast ad spending is increasing exponentially – what does this mean for brands and their agencies? Veritonic’s Damian Scragg sat down with industry experts including Octave’s Nadia Holmes to discuss the efficacy and best practices of audio and podcast creative measurement, and the impact that it’s having on the growth and the future of audio as a highly engaging and powerhouse advertising vehicle.

  The panel discussed the use of technologies in the space, such as the dynamic targeting tool (DCO) from Adswizz and Veritnoics Brand Lift technology to showcase the ways in which audio can be leveraged and measured to a high degree of success..

  Nadia mentioned a campaign that the three partners had collaborated on for car insurance comparison website client, Mustard.co.uk,  which utilised both Veritonic’s and Adswizz technology.. Damian stated that through these technologies Mustard was able to harness actionable targeted audio ads and insightful data, with the results of the campaign showcasing a 14ppt lift in recall, a 5ppt lift in intent, and a 4.5ppt lift in overall resonance for the targeted ads.

  

  

  The Podcast Show saw over 10,000 attendees from across 40 countries this year, with exciting sessions and talks from some of the biggest names in podcasting. The show returned big and better than ever before, with the potential for it to be even greater next year.

• Octave Audio becomes First Digital Audio Business Awarded with IAB Gold Standard 2.1 Certification

  Octave also recently achieved a Brand Safety Certified Seal by TAG

  

  Octave Audio has attained the IAB Gold Standard 2.1 Certification, becoming the first digital audio business to be awarded this accreditation under the latest IAB standard.  

  The IAB Gold Standard award process thoroughly examines brand safety, ad fraud, consumer experience and privacy standards within an advertising business.  The standard works to push the industry forward, showing the importance of rebuilding trust in a complex media environment.

  Furthermore, Octave received its brand safety certified seal by the Trustworthy Accountability Group (TAG), demonstrating Octave’s commitment to protecting brand safety through the adoption of  industry best practices and compliance with rigorous brand safety standards, as verified through a  third-party audit conducted by ABC.

  Octave’s ongoing mission is to continue to put transparency first, creating effective, addressable advertising in a safe environment.  Knowing and understanding audiences is at the core of the business and leads to better relationships between advertisers and audiences.

  Tom McKay, Head of Product and Strategy at Octave Audio said: “As the UK digital audio industry continues to grow, the importance of engaging with and upholding industry-wide standards is key to the digital audio medium, fulfilling its vast potential.  Being one of only a handful of digital audio businesses to achieve the IAB gold Standard 2.1 & TAG Brand Safety Certified Seal, this firmly cements Octave’s position as a frontrunner in innovation and shows a firm commitment to upholding standards for our clients.”

  Simon Redlich, Chief Executive at ABC said: “We’re delighted that Octave Audio has completed our audit to demonstrate compliance with the TAG Brand Safety Certified guidelines. Achieving BSC certification shows they’re committed to adopting the high standards necessary to protect themselves and their customers in the important area of brand safety.”

  Chloe Nicholls, Head of Ad Tech at the IAB UK said: “A huge congratulations to the team at Octave Audio on their Gold Standard 2.1 certification! Octave is one of the first of our members in the audio space to become Gold Standard certified, after we developed the criteria in 2022 to incorporate businesses involved in digital audio, CTV and gaming. It’s really exciting to see the Gold Standard evolve into digital audio, reflecting the huge growth this sector is seeing, and we greatly value Octave’s active support for the Gold Standard as we work to uphold shared industry standards.”

  Jules Kendrick, MD UK and Europe at TAG said: “Implementing robust brand safety measures has become a basic requirement for most marketers and agencies when selecting their digital advertising partners. By achieving TAG’s Brand Safety Certified Seal, Octave is demonstrating its commitment to reducing the risk of ad misplacement and therefore protecting it’s clients from potential brand damage. We look forward to working with Octave to continue to raise brand safety standards across our industry.”

  About Octave 

  What happens when you throw Bauer and News UK in a room together? You get Octave Audio, a collaborative start-up with access to 48% of all online commercial listening and over half a billion ad impressions every month.  We build effective, addressable digital audio campaigns using high-quality data from our shared pool of media titles, podcasts and apps.  Let’s get you heard by the right people.

  For more information go to octaveip.com

  Source: RAJAR Q3 2022 

  About ABC

  ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Through our experienced teams we provide an independent service checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB and TAG.

  Our logo stands for quality and trust in media, empowering industry to trade with confidence. For more information please abc.org.uk/audit-services. For press enquiries, please contact Suzy Saker at press@abc.org.uk or 01442 200788.

  About the Trustworthy Accountability Group

  The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 600+ member TAG community include the world’s largest and most influential brands, agencies, publishers, and ad tech providers. 

  TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This U.S. Department of Homeland Security designation means TAG is the primary forum for sharing threat intelligence in our industry.

  For more information on TAG, please visit tagtoday.net

• The Power of Personalisation – Unlocking the Door to your Audience

  

  Imagine you are walking down the busy high street where you live.  Passing by a shop you hear someone shout your name.  It gets your attention; you turn to listen to what they have to say, and they ask you to come in and take a look. 

  You then walk into the shop and see a whole rail of clothes that are solely your size and within your price range. You pick up a couple of t-shirts and take them to the till to purchase. A few days later your friend asks where you got the t-shirts. You mention the shop, how well it knew you and how it had exactly what you wanted when you wanted it.

  Now, imagine the same scenario. You are walking down the same street and this time someone shouts ‘hey you!’ it gets your attention but you are suspicious of their intentions. They tell you about a shop, however, this shop is in the next city 60 miles away. “It’s excellent” they say. 

  You decide to take the risk and make the long journey to the shop. When you get there none of the clothes are your size or style and they are also out of your price range. You leave without buying anything and feel like you have been misled. Your friend is in the market for new clothes, asks for recommendations and you can’t think of any.

  Forgive the overly dramatic introduction, but this is a perfect way to frame how a strategic, audience targeted and personalised audio advertising campaign can shift the dial on recall, perception and intent of users towards brands. Personalisation has been in the digital audio space for a few years, however, it is only now we have been able to measure its effectiveness. Partnering with the car insurance brand Mustard.co.uk, Octave Audio used Adswizz’s in-house DCO tool to build dynamically targeted creatives based on age and location.

  What is DCO I hear you ask? It stands for Dynamic Creative Optimisation, where multiple variations of a creative are stitched together and served to a listener based on their characteristics. Of course, DCO can be poorly done, and there are many pitfalls you can stumble into. Using unreliable third-party data points, running overly complex ad combinations and not having a clear success criterion can all negatively affect your campaign performance.

  In the case of Octave and Mustard, the User would hear a different insurance quote, age range and location based on the first-party data that matches those fields. We then ran a ‘smart brand uplift study’ by our third-party research partner Veritonic.

  The results were astounding. Those exposed and served with the DCO creative targeted to Birmingham aged 34-54 had a +26ppt lift in awareness, +47ppt lift in favourability and +33ppt lift in purchase intent. This was an increase in non-DCO, non-localised ad exposure by +14ppt in brand awareness, +14ppt favourability and +5ppt in intent. 

  Being able to prove the efficacy of personalised audio advertising for the first time is a huge milestone for an industry historically lacking in measurable engagement metrics. Moving the dial so significantly across these three brand uplift metrics, shows how digital audio can create outcomes and should be in contention for media plans moving forward.

  Some final thoughts: You do not always need personalisation in order to drive effective results, but when you do, it greatly improves your brand’s ability to create actionable outcomes through digital audio advertising.  Combine this with a first-party, data-led audience targeting strategy and you cannot go wrong.

  

• Octave Audio launches scalable podcasting solution

  Today we announce the launch of our scalable podcasting solution. Octave has more than quadrupled the number of titles we have access to, bolstering our podcasting offering to meet industry demand from brands wanting to be able to access podcast inventory at scale.

  This new product has more than 1,000 podcasts, adding a further 100 million impressions to our current IP numbers of over half a billion. The scaled solution includes access to popular podcast titles such as the irreverent sports show The Socially Distant Sports Bar,  the award-winning history series Real Dictators, and The Sam & Billie Show hosted by the Faiers sisters from TOWIE. This network allows Octave to offer significant scale across key commercial audiences within a number of key audience interest segments that include sport, comedy, society and culture, and true crime enabling advertisers to place audio ads across these popular podcast genres. This wealth of new vertical inventory joins the well established podcast titles produced by our parents Bauer Media and News UK, and will allow brands and agencies to access this scalable podcast solution from one simple buy point.

  Charlie Brookes, Director of Revenue at Octave Audio says: “We are taking an exciting step for the audio industry, with brands now able to access an enormous pool of audio inventory all in one place. Our scalable podcasting business meets the rising demand of the industry as well as covering a broad range of verticals, ensuring all areas of the podcasting industry are now reachable.” 

  Matthew Rouse, Podcast Lead for Octave Audio, comments: “The podcast market is evolving quickly, with new technology and exciting content creators constantly entering the fold. We found that agencies were demanding a broader podcast solution that not only offers ease of access, but also delivers scale within a trusted environment. Our new podcast solution will continue to grow the advertising opportunities that we can offer our clients and partners within this ever-expanding medium and will sit proudly alongside our well established IP business.”

• 3 Targeting Tips to Supercharge your Digital Audio Campaigns

  The audio advertising landscape has come a long way from just being the ‘black box’ in the corner of the room, and with the increased adoption of digital audio, it is now one rife with innovation and disruption. The latest IAB ad spend report places digital audio growth at 58% between 2020 and 2021 worth over £164m and Statista expects it to hit over £250m by 2025.  Challenges such as the dissolution of the 3rd party cookie (forever pushed back), Windowless smart devices and complex consent concerns keep the industry on its toes.

  Octave is no stranger to these challenges and we are always on the lookout for new and innovative solutions for our clients. One of these solutions is our Smart Contextual suite, launched in early 2022 we have been adding more and more features, here are three ways you can get the best out of them;

  #1 location, location, location – going beyond the postcode

  Location data can be one of the most valuable components to the success of a campaign and can be utilised in many innovative and exciting ways. While simple postcode targeting can be effective, the real fun starts when you overlay national statistics data to allow you to build out accurate demographics at scale. This is particularly important when running campaigns across podcasts, where traditional demographic segments often struggle to scale. Another location evolution to consider is point-of-interest targeting, this allows you to focus on Gyms, stadiums, supermarkets and even in some cases filter down by brand. Allowing you to target users who are in or have been to these locations, or focus on bringing users who live within a certain radius to your brand, increasing footfall and awareness.

  #2 Target Real behaviours, Real actions 

  One of the most common issues with using 3rd party data across your campaigns is the lack of accuracy of the segments, however, often it is the only way to be able to ‘reach’ those hard-to-find audiences. How do you know that these are real user behaviours and real user actions? The truthful answer is that you don’t.

  Luckily there have been some great strides made in this space by Octave audio and businesses such as Covatic. The benefit of having direct 1st party relationships with the publishers Octave represent, means we are able to utilise these innovations to great effect. For example, using these integrations you can measure the position of a device, its angle, speed and location to show whether a user is running or driving, then find trends based on time of day and distance to bucket users into real commuters or runners. Another benefit of this relationship is the ability to utilise connected devices such as CarPlay, which allows us to see the make of car the user is connecting to, which when you pair that with declared data from insurance brands or auto publications creates incredibly valuable segments for the auto industry.

  #3  It’s all about the connection

  Life is all about the connections we make and how we make use of them, at the same time tells us a lot about ourselves. The Covid 19 pandemic has changed the way we work, with more people than ever having the flexibility to work from home. To adapt to this new normal,  we have been able to look at the classification of IP addresses to tell us whether a user is connected to commercial or residential addresses, with so many people continuing to work from home, this has proven invaluable for those activating audio ads in the post-pandemic world.   

  

• Audio, Talk and Listen

  

  The Current Climate

  Digital Audio is facing a fork in the road. Do we dive headlong down the same old path and buy any and all inventory we can, hoping that technology will decipher good from bad? That the multiple resellers in the chain are really buying the impression for us, and that the ad the user heard for 2 seconds was completely understood? Or do we use common sense and the human touch to create something better?

  In recent times, agencies have made great strides forward in planning and buying programmatic media. The starting gun for this was when the ISBA report came out highlighting the losses in the programmatic supply chain, such as the 15% “unknown delta” or even the fees that the long supply chain was chipping out of the media spend. At the same time, questions were raised about the site lists that were being approved when buying media. Tens of thousands of websites had been approved – far more than could be manually vetted and many times more than could be described as premium.

  Agencies responded swiftly, cutting the site lists down to hundreds and looking for ways to get closer to the publisher and removing intermediaries from the supply chain. The main product to come out of this has been agency marketplaces. These allow agencies to buy from a premium publisher using direct integrations or PMPs and then package it for internal sale and use. The direct nature of this removes any chance of fraud and ensures that the publisher and agency reach a fair price.

  A Fresh Start 

  Digital audio is still a blank slate. We have no OMP and so all the players (both buyer and seller) are still known. If we work together now, we can avoid the mistakes of the past and instead build on its solutions.

  Smart media buying can avoid fraud. If the agency buyer knows the media owner and where the ad will be played, there is no chance of fraud. If agency groups use their marketplaces to carefully curate the brands and partners they work with, then there is a huge reduction in the risk of spend reaching bad players.

  By keeping the relationship between buyer and media owner at the fore, we can cut down on resellers and unnecessary hops in the supply chain. Direct SSP to DSP connections mean that buyers know that their spend is going to the publisher and they are not paying out to arbitrage or worse.

  Talking

  The simplicity of using deals in programmatic will prove much more efficient than chasing an ever-diminishing cookie base. Contextual buys can be done by asking a publisher what their content is rather than looking for the word football in a speech-to-text program. Publisher first-party data will survive the death of the third-party cookie. These rich data pools allow agencies to continue buying audiences and getting the level of targeting they are used to. The change would be that rather than use third-party data sources or harvested data. Agencies would be in a position to curate publisher data from a variety of sources, carefully synergising and evaluating the data into a scalable product for their use.

  Publishers such as Octave provide a simple way to buy at scale. We provide transparent lists of where your ad can appear. The quality of the content is assured. We can provide the data and insight to ensure that you hit the right audience.

  Rather than hope that technology will save us from making mistakes, agencies and audio content owners need to talk, we need to listen. When we know our partners, we can make better decisions.